Get Found, Get Noticed, Get Hired

by Brenna Martin, VPG Social Media Specialist

In today’s fast-paced hiring landscape, your LinkedIn profile isn’t just a digital resume; it’s often the very first impression recruiters get of you. With about 85% of recruiters relying on LinkedIn to source top talent, according to career expert Dr. Chris Mullen, a polished profile can be your ticket to being found and ultimately hired. By shaping your profile thoughtfully, it becomes not only an active part of your personal brand but also your job search.

To capture recruiters’ attention, your Headline and About/Summary sections are crucial. Rather than simply listing your job title, use your headline to highlight what you do, why you do it, and what makes you unique. Experts recommend weaving industry-relevant keywords into your profile, so it appears in relevant searches. Describe what drives you, call out your major wins, and emphasize how your experience translates into value for a potential employer. After all, you have 2600 characters in the About section to make you shine!

Heather Martin - Author, Editor & Bookkeeper

Once those foundational pieces of your profile are in place, the next step is making sure people actually see you. There are a few simple, high-impact ways you can show up as active and engaged on LinkedIn. Use the Featured section to highlight your best work, whether it’s articles, presentations, or projects. Additionally, engage with posts in your industry. According to LinkedIn optimization experts, people who consistently contribute to their industry feed can get up to 10 times more profile views. And finally, “don’t post and ghost,” according to LinkedIn Top Voice Melissa Cohen. You build credibility and visibility when you engage with a community, which in turn builds TRUST.

In a competitive hiring market, a strong LinkedIn profile doesn’t just help you get noticed; it enables you to be memorable. When you are clear, you are kind to others; a compelling About section and signs of active engagement signal that you’re not only qualified but also invested in your career and connected to your field. Convey who you are and the problem you solve for others; amazing opportunities will come knocking on your door.